As any good company should, we invest a significant portion of our time on R&D. No, we don't have a lab with hardcore athletes undergoing high-tech tests (as Gatorade would have you believe they do..... mmmm corn syrup and colored water!). But we do have a design team, study groups, and a sweet network of athletes we work with to develop our products. I surprised myself today in thinking about how much time we spend on trying to make newer, better, products. And almost all of it is done on an informal basis, simply because we love Ultimate, love Ultimate gear, and have friends and acquaintances who are willing to give good, honest feedback. Our dinner conversations at home turn in to R&D meetings; a Sunday afternoon out on a friends boat can turn in to a product development session.
So, what brought me to thinking about all this in the first place? Believe it or not: short shorts. At some point in the near future, Five Ultimate will definitely be paying a tribute to retro, with a sweet line of short shorts and vintage-themed jerseys; it's going to be sweet. (And no, we don't see this as investing in the masters division.)
Whatever we do, whenever we do it, we'll let you know.
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