Wednesday, July 11, 2007

Check two.

The biggest news Five Ultimate has to announce is that we’re beginning to manufacture our new 'Ambient' jerseys today! After 6 or 7 rounds of prototypes, we’re now stoked to have a new jersey material that is lighter, stronger, and smoother than our most recent jerseys. We’re also improving the cut of our jersey - making it longer, a little wider, smaller at the neck, improving the collar, lengthening the sleeves, and last but not least, making our washing labels more dynamic and just plain sweeter. We’re keeping the same 10 colors, for now. Our new jerseys don’t shrink during printing, too, benefiting Ultimate beer guts around the world.

Speaking of shrinkage. Shrinkage has probably been our #1 problem with our current jerseys. The very first round of jerseys we printed for teams back in January/February had serious shrinkage problems because the jerseys were being over-dried at our printer. After you screen print on a jersey, the ink needs to be dried to set well on the jersey, so they run each jersey on a conveyor belt through a huge drier, which blasts the jerseys at around 350 degrees. The first jerseys we printed were being dried four to six times… and caught the shrinkage bug. Ultimate beer guts came out huge losers on that one. Another big loser was Five Ultimate. If you read RSD (rec.sport.disc), you can see that we have a rep for our jerseys being too small. Most, if not all, of these complaints on RSD came from people getting that first round of jerseys. Our current Haus jerseys (our new jerseys are our Ambient jerseys) do run on the small side - this much is true. We’ve fixed the over-drying problem, though, and encourage teams to order on the larger side if players are unsure of their size. In any case, we’ve lost some street cred on RSD because of our mistake (as we should!), but it’s important to know that the problem has been fixed.

Here’s to blog post #2. As we continue, I hope these posts will improve! Writing here reminds me of my childhood - my parents had me write 300 words a day in my writing book before going to school in the morning (on top of Chinese lessons and music practice). I’ll get back in the swing of it in no time.

Right on , right on.
Keep on truckin,
Vehro

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